Asahi bar fridges & gear
Asahi Super Dry launched in 1987 as Japan’s first karakuchi — dry — beer, and its crisp, clean-finishing style rewrote what Japanese lager could taste like. Instantly recognisable in its silver-and-red livery, it’s now Japan’s best-selling beer and one of the most familiar imports on Australian bar shelves.
// what’s in the collection
MADTAG wraps the official Asahi Super Dry livery across the full range — bar fridges from a 50L countertop model up to a 120L glass-door unit, plus the licensed 70L glass-door fridges with red or white LED lighting and a 160L skinny upright. Beyond fridges, the range covers bar stools and pedestal bar tables in matte black or chrome, and matching bar sets pairing a table with two stools. Every piece is a working appliance or genuine furniture first — the Asahi artwork is the finish, not the function.
// why madtag
Every fridge, stool and table here is built to order in Australia, using real Asahi artwork under a genuine licence — not a print run knocked off overseas. It’s a working, commercial-grade appliance or a solid piece of furniture first; the silver-and-red finish is what makes it unmistakably Asahi. Buy one for a Super Dry drinker and watch them realise, too late, that their bar just got upgraded.